How to get an Apple TV+ free trial in the UK

In today’s streaming wars, Apple TV+ free trial has carved a niche for itself with a stellar library of exclusive shows and high-production originals. But before committing to a monthly subscription, many UK users want to test the waters. That’s where the Apple TV+ free trial comes in. This guide walks you through all the legitimate ways to get the Apple TV+ free trial in the UK, whether you’ve just bought a shiny new Apple gadget or are simply exploring new streaming options. Spoiler alert: there’s more than one way to enjoy Apple TV+ without paying a penny upfront.

What makes this even better is that Apple often runs limited-time offers that extend the trial period or bundle Apple TV+ with other services. And if you’re savvy, you can access these offers to enjoy months of streaming for free. So whether you’re itching to binge Ted Lasso, Severance, or The Morning Show, this guide will ensure you know exactly how to unlock your free trial in the UK.

We’ll also touch on device compatibility, how to cancel before charges kick in, and even how to make the most out of your trial period so you don’t waste a single minute. So, let’s jump in and discover how you can stream Apple TV+ like a pro—without reaching for your wallet.

Introduction to Apple TV+

Apple TV+ is Apple’s answer to Netflix, Disney+, and Prime Video. Launched in November 2019, it’s one of the newer players in the streaming game. However, Apple has invested heavily in original content, making it home to some critically acclaimed and award-winning series. Think big names like Jason Sudeikis, Jennifer Aniston, and Tom Hanks, all starring in Apple Originals.

So, what makes Apple TV+ unique? For starters, it’s all about exclusivity. Unlike other services that license content from various studios, Apple TV+ only features original content—meaning you won’t find these shows and movies anywhere else. This strategy has helped them stand out, offering series like Ted Lasso, For All Mankind, Shrinking, and Silo.

One of the biggest selling points? The quality. Apple TV+ delivers content in stunning 4K HDR with Dolby Atmos, and their minimalistic interface is smooth and ad-free. Whether you’re watching on your iPhone, iPad, Apple TV device, or even a Samsung Smart TV, the experience is consistent and premium.

And here’s the kicker—Apple TV+ is one of the most affordable streaming platforms. But if you’re reading this, you’re probably not ready to pay just yet. That’s fair. Apple TV+ offers various free trial options, especially generous if you’ve recently purchased an Apple device. In the next section, we’ll break down all these options so you can start streaming today, without paying a single pound.

Understanding the Apple TV+ Free Trial

Let’s talk trials—free trials, to be specific. Apple TV+ is known for offering a pretty decent taste of its content before asking for your money. The most common offer in the UK is a 7-day free trial, available to new subscribers. That means if you’ve never subscribed before using your Apple ID, you’re eligible.

Now, Apple has layered its approach to free trials. Here’s the breakdown:

- Standard 7-day free trial: This is available when you sign up directly via the Apple TV app or on Apple’s website.
- 3 months free with a new Apple device: Just bought a new iPhone, iPad, Mac, or Apple TV? Congratulations, you qualify for a 3-month free trial—available within 90 days of setting up your device.
- 1-month free with Apple One: If you sign up for the Apple One bundle (which includes Apple Music, Apple Arcade, iCloud+, and more), you get a one-month trial of all included services.

These offers don’t stack, so you’ll need to choose the one that suits your situation best. And yes, a payment method is usually required, even if you’re only claiming a trial. But don’t worry—you can cancel before the billing date to avoid charges.

Oh, and a quick pro tip: if you share your Apple ID with Family Sharing, up to five family members can enjoy the free trial too. It’s a fantastic way to test the waters without multiple sign-ups or emails.

Different Ways to Access the Free Trial in the UK

So you’re ready to dive in. Good news—there’s more than one way to score your Apple TV+ free trial in the UK. Whether you’re a brand-new Apple user or a long-time fan, Apple has structured its free trial system to be flexible and rewarding. Here’s how you can access it:

Direct Sign-Up on Apple Devices

If you own an iPhone, iPad, Mac, or even an Apple TV streaming box, you can easily sign up for the 7-day free trial directly through the Apple TV app. Simply open the app, sign in with your Apple ID, and you’ll see a prompt offering the trial. Tap “Enjoy 7 Days Free,” confirm your payment method (you won’t be charged unless you forget to cancel), and start watching.

This method is ideal if you don’t qualify for the longer 3-month trial but still want to explore the platform. It’s quick, straightforward, and requires no special offers or devices.

Free Trial with New Apple Device Purchase

Just bought a new iPhone, iPad, Mac, or Apple TV? Don’t skip the Apple TV+ free trial! Apple gives new device owners a whopping 3 months free of Apple TV+. Here’s how it works:

Set up your new Apple device and sign in with your Apple ID.
Open the Apple TV app.
Look for the offer prompt that says, “Enjoy 3 Months Free Apple TV+.”
Tap to redeem and start watching.

You must claim this offer within 90 days of setting up your new device. And yes, even refurbished Apple devices bought directly from Apple are eligible. It’s an excellent bonus for people investing in Apple’s ecosystem. Just remember that the 3-month offer doesn’t stack with the 7-day trial. Pick the best one for you.

Step-by-Step Guide to Claiming the Free Trial

Claiming your Apple TV+ free trial in the UK is super easy if you know where to look. Here’s a full walkthrough, broken down so you don’t miss a step:

Step 1: Sign in with Your Apple ID

You’ll need an Apple ID, which is basically your passport into Apple’s ecosystem. If you don’t have one yet, create one at appleid.apple.com. Make sure you add a valid payment method, even for free trials, as Apple uses this to activate the subscription.

Step 2: Open the Apple TV App

The Apple TV app comes pre-installed on all Apple devices. If you’re using a smart TV, gaming console, or streaming device like Roku or Amazon Fire Stick, download the app from their respective stores.

Step 3: Locate the Trial Offer

Once you’re inside the app and signed in, the trial offer will usually be right on the homepage. It might say “Start 7-Day Free Trial” or “Enjoy 3 Months Free” depending on your eligibility.

Step 4: Tap to Redeem

Tap the offer, confirm your payment method, and follow the on-screen prompts. You won’t be charged until the trial ends. If you’re using Family Sharing, all family members can access the trial too.

Step 5: Set a Reminder to Cancel (if needed)

Mark the end date on your calendar or set a phone reminder. That way, if you decide not to continue, you can cancel before you’re charged.

With these simple steps, you’re all set. Apple makes the onboarding process smooth, so you’ll be watching your favorite shows within a minute.

Tips to Make the Most of Your Free Trial

Getting a free trial is great, but making the most out of it? That’s where the real strategy comes in. You only have 7 days (or maybe 3 months if you’re lucky), so it’s time to treat your trial like a limited-time pass to a luxury cinema. Here’s how to squeeze every bit of entertainment out of your Apple TV+ trial.

1. Create a Watchlist Before You Start

Don’t wait until the trial starts to decide what to watch. Do your research ahead of time. Browse Apple TV+’s catalog, check out reviews, and build a watchlist. That way, the moment your trial activates, you’re ready to hit “play.”

2. Plan a Binge Weekend

If you’re working with the 7-day trial, aim to start it on a Friday evening or during a long weekend. That gives you the best chance to binge multiple shows in a short amount of time. Shows like Ted Lasso, Severance, or For All Mankind are great candidates for a weekend marathon.

3. Use Family Sharing

Up to five people can use Apple TV+ under a single subscription if you’re part of Family Sharing. So if one member activates the trial, everyone in the family can enjoy it without signing up individually.

4. Set a Reminder to Cancel

Even if you think you’ll continue the service, set a reminder to cancel before the billing starts. It’s easy to forget, and you don’t want a surprise charge. You can always resubscribe if you decide it’s worth it.

5. Combine It With Apple One

Trying more than one Apple service? Opt for Apple One and get a trial of multiple services. That means more bang for your (free) buck.

With a bit of planning, your free trial won’t just be good—it’ll feel like you got away with a brilliant entertainment heist.

What Happens After the Free Trial Ends?

So your free trial is almost over—what next? If you don’t cancel in time, Apple will automatically charge your Apple ID’s payment method for the monthly subscription fee, which is £8.99/month in the UK (as of 2025). This auto-renewal happens the day after your trial ends, so keep an eye on the date.

Here’s a breakdown of what you can expect:

Billing Date: Apple will notify you a day or two before you’re billed. Check your inbox or device notifications.
Content Access: If you let the trial roll into a paid subscription, you won’t experience any service interruption. Your watchlist, progress, and downloads all stay intact.
Family Sharing Continues: If you’re sharing your trial with family members, they’ll stay on board as long as the subscription remains active.
Cancel Anytime: You can cancel immediately after activating the trial if you’re worried about forgetting later. You’ll still get full access until the end of the trial period.

There’s no contract, no hidden fees, and you can cancel and restart as you like. Just remember: Apple won’t refund you once you’re billed, so plan accordingly.

How to Cancel Apple TV+ Subscription

Canceling your Apple TV+ subscription is as easy as subscribing—but make sure you do it right. A lot of users think uninstalling the app will cancel the service. Spoiler: It doesn’t.

iPhone or iPad

Open Settings.
Tap your Apple ID (your name at the top).
Select Subscriptions
Tap Apple TV+.
Tap Cancel Subscription and confirm.

Mac

Open the App Store.
Click your account icon at the bottom left.
Click View Information at the top.
Scroll down to Subscriptions > Manage.
Find Apple TV+ and hit Cancel.

Web (Any Device)

Go to tv.apple.com.
Sign in.
Click the account icon > Settings.
Under Subscriptions, hit Manage > Cancel Subscription.

Canceling immediately doesn’t stop your access—you’ll still be able to watch until the trial ends. No tricks, no sudden cut-off.

User Experiences and Reviews in the UK

So what do actual UK users think of Apple TV+? Reviews across forums, social media, and rating sites show a generally positive reception, especially when people are exposed to the service via a free trial first.

Common Praise

“Stunning picture quality” – Many users are blown away by the 4K HDR clarity, saying it rivals even Blu-ray discs.
“No filler content” – People appreciate the focused catalog of high-quality shows. There’s no endless scroll of mediocre titles.

“Great for families” – With Family Sharing, parents are happy to share their subscription with kids and partners without added costs.

Common Criticisms

“Too few shows” – Some users say that once they’ve watched the few big hits, there’s not much left to explore.
“Not updated frequently enough” – Unlike Netflix, Apple drops new series at a slower pace, focusing on quality over quantity.
“No live TV or sports” – A few UK users wish Apple TV+ offered more live content or sporting events.

Here are a few real snippets from Trustpilot and Reddit:

“Wasn’t expecting much but was blown away by Ted Lasso and Severance. Keeping my sub!”
“I liked the free trial but canceled after three months. Might return when more seasons drop.”
“Cinematic experience at home. Honestly feels like Netflix used to be before they got too big.”

In short: people who love premium content and minimalistic design love Apple TV+. If you’re only here for daily reality TV marathons, it might not be your cup of tea.

Conclusion

Getting an Apple TV+ free trial in the UK is incredibly simple—and if you play your cards right, you could enjoy up to 3 months of premium streaming completely free. Whether you’re exploring the standard 7-day trial, activating an offer with your shiny new iPhone, or taking advantage of a third-party promo from EE, the options are there for the taking.

Apple TV+ may not have the endless library of competitors, but what it does offer is gold—award-winning series, breathtaking visuals, and thoughtful storytelling you won’t find anywhere else. Use the tips and strategies in this guide to unlock your free access, plan your binge-watching marathon, and decide for yourself whether Apple TV+ is worth the subscription after your trial ends.

And remember—canceling is easy, the interface is slick, and Family Sharing gives everyone a chance to join in on the fun. So why not give it a shot? You’ve got nothing to lose and some of the best shows in the streaming world to gain.

FAQs

Can I watch Apple TV+ without an Apple device?

Yes! You can stream Apple TV+ on smart TVs (like Samsung, LG, Sony), gaming consoles (PlayStation, Xbox), Amazon Fire Stick, Roku, and through the web at tv.apple.com.

Do I need a credit card for the free trial?

Yes, Apple requires a valid payment method to start any free trial, but you won’t be charged until the trial ends.

Can I share the free trial with my family?

Yes. Apple’s Family Sharing feature allows up to six family members to share one subscription, including the free trial.

Does the free trial offer HD/4K content?

Absolutely. Apple TV+ delivers everything in HD and 4K HDR with Dolby Vision and Dolby Atmos where available—no extra charge.

How often do free trial promotions change?

Apple frequently offers new promotions, particularly during device launches or major events. To find the latest deals, always visit Apple’s official website or check the TV app on your device.